Thursday, February 21, 2013

Essentials of Health Behavior: Social and Behavorial Theory in Public Health 1st Edition, Mark Edberg



Health promotion, education, and prevention programs ultimately focus on changing health behavior. Most of these programs rely on a body of knowledge about what motivates and influences human behavior. In order to understand why people behave in healthy (or unhealthy) ways, we must first understand-why do people do what they do? Essentials of Health Behavior provides a broad introduction to the theoretical base used for most behavioral interventions in public health today. The text explores the general body of theory from the disciplines of psychology, sociology, and anthropology to understand and explain human behavior-as well as the contexts for behavior-and introduces the reader to the ways in which theory is applied to prevention and intervention efforts in the United States and around the world.

Features: Filled with real-life examples through which the reader will learn about a range of practical health promotion efforts, including smoking, cancer, cardiovascular disease, HIV/AIDS, maternal and child health, youth violence, and obesity. Uses language that is lively and accessible making it the perfect text for the beginning public health student. Each chapter concludes with questions to engage the reader in further reflection of the topics presented. A dedicated website provides additional resources for the instructor including PowerPoints, test questions, and an instructor's manual. As part of the Essential Public Health series, Essentials of Health Behavior provides all the necessary tools to make informed judgments about how to assess a public health or social problem, implement a program, and measure the results.

Product Details :
Paperback: 200 pages
Publisher: Jones and Bartlett; 1 edition (April 4, 2007)
Language: English
ISBN-10: 0763737968
ISBN-13: 978-0763737962
Product Dimensions: 8.3 x 0.5 x 11.2 inches

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